Don’t Forget Your Name


I grew up in a bustling family of seven. Throughout these formative years my mom and dad would call out, “Remember who you are!” as we rushed out the door to head to head off to school. At the time, my four year old little sister translated this to “Don’t forget your name!” and added her encouragement along with with our parents.

It matters that we stand for something. And it matters what that something is. At Independent Clothing Initiative we do not forget who we are or the name that means so much to us. We stand for you. We stand to remind you that that you can be beautifully, independently you (that you are beautifully made.) You can find joy in yours and others quirks and shortcomings. You can learn and grown and evolve and change and its okay. You can be powerful and graceful and all the characteristics that you admire most. Your name stands for something. You decide.

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